Count Your Good helps small businesses track everything they give back — volunteer hours, cash donations, in-kind gifts, and sponsorships — and calculates the real dollar value of it all. Most business owners are surprised by their number.
Free to start · No credit card · Founding member pricing locked in forever
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Small businesses give 250% more to local causes than large companies — most just can't prove it
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You just hit a milestone!
$10,000 given back
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Entry logged
+$222 added
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Rosewood Salon & Spa
2025 Total Giving Value
$47,200
23 contributions this year
Annual Goal Progress
67%
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$18,400
Cash Donations
🙌
$17,650
Volunteer Hours
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$6,150
In-Kind
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$5,000
Sponsorships
Recent Activity
Food Bank of the Rockies
Volunteer · 8 hrs
$222
Girls Inc. of Denver
Cash donation
$1,000
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Home
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Count Your Good™
Give. Track. Share. It matters.
Average first-time user
3× more
than they estimated
Small businesses give more than they realize
75%
of small businesses donate to charity annually
6%
of profits given back on average
250%
more given to local causes vs. large companies
$27.80
per volunteer hour (2025 IRS rate)
What We See
You're giving more than you realize.
Small business owners are among the most generous people in any community. Cash donations are easy enough to remember — there's usually a record somewhere. But that's only part of the picture.
What gets lost? The volunteer hours your team gives on weekends. The meals your restaurant donates to a shelter. The free services you provide to nonprofits. The event sponsorship you write off as a marketing expense and never think of again as "giving."
Tracking all of it takes time you don't have, in a format that doesn't exist. So most business owners don't — and what they're left with is the leftover good feeling, but no real picture of the value they've created.
"In my years working alongside small business owners, I've seen the same thing over and over: they give generously, across multiple forms, to organizations they genuinely care about — and they have almost no idea of the total value. Not because they don't care, but because no one made it easy to track."
— Sue Hyatt, Founder · Count Your Good
The giving small businesses forget to count
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Cash Donations
The easiest to track — but often spread across multiple organizations and fiscal years, rarely totaled up.
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Volunteer Hours
General volunteer time is worth $27.80/hr. Skilled pro bono work (legal, design, accounting) is worth $120/hr. Most businesses never add this up.
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In-Kind Donations
Products, meals, services donated directly. A restaurant donating food, a printer donating materials — real value that's rarely counted.
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Event Sponsorships
Often taken as a marketing deduction and mentally filed away — but it's still community giving, and it deserves to be counted as such.
Why This Matters
Give because it's right. Track it because it's real.
Count Your Good isn't about cause-washing or gaming marketing metrics. It's about honoring what you're genuinely doing — and making it visible to the people who care.
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You Give Because You Mean It
Most small business owners give back because it's the right thing to do and they want to make a real difference in their community. That doesn't change. Count Your Good just makes sure that generosity isn't invisible.
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Your Customers Are Watching
Today's consumers — especially younger buyers — actively choose businesses that give back. Not because of polished campaigns, but because of authentic, real contributions. Real data tells a real story.
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Loyalty Comes From Authenticity
Employees who know their company gives back are more engaged and more loyal. Customers who see real numbers become advocates. Neither wants spin — they want proof that it's genuine.
The difference between good-washing and good-doing is the data behind it. Count Your Good helps you show what's real — not what's manufactured.
How It Works
Simple enough that you'll actually use it.
01
Log what you give — in any form
Cash donation, volunteer hours, in-kind products, event sponsorship. Takes less than 60 seconds per entry. Log from your phone as you go, or catch up once a month.
02
We calculate the real dollar value
Volunteer hours are automatically valued using current Independent Sector rates — updated every year. You enter hours; we do the math. No guessing, no looking up rates.
03
See your number. Share your story.
Watch your total giving value grow on your dashboard. At year-end, generate a beautiful Impact Report — your logo, your numbers, ready to share on your website, social media, or frame in your lobby.
What You Get
Everything you need. Nothing you don't.
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Live Giving Dashboard
Your running total, front and center. See your year-to-date giving value the moment you log in — broken down by type and updated in real time.
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Auto-Calculated Volunteer Value
Enter hours, choose general or skilled, and we calculate the dollar value automatically using current IRS-recognized rates. No math required.
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Branded Impact Report PDF
A professional, shareable annual report with your logo and totals. Designed to go on your website, in your email newsletter, and on the wall behind your counter.
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Team Tracking
Invite your team to log their own volunteer hours and giving. See everyone's contributions in one place and celebrate your collective impact together.
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Annual Giving Goals
Set a giving goal — a dollar amount or a percentage of revenue — and watch the progress bar fill throughout the year. Gives the whole team something to work toward.
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Year-Over-Year History
See how your giving grows over time. The trajectory is just as meaningful as the total — and watching it grow year after year is its own kind of motivation.
Simple Pricing
Start free. Grow when you're ready.
Solopreneur
$29
per year · 30-day free trial · no credit card needed
1 user — perfect for solo business owners
Track all giving types: cash, volunteer hours, in-kind & sponsorships
Auto-calculated dollar value of volunteer time
Live small business giving dashboard
Downloadable PDF impact report
Full giving history — all years
⭐ Most Popular · Founding Rate
Small Business
$99
per year · 30-day free trial · cancel anytime
2–14 employees — ideal for small business teams
Team members log their own volunteer hours
Shared giving dashboard for the whole team
Branded, downloadable small business impact report PDF
Annual giving goal + progress tracker
Year-over-year giving comparison
% of revenue giving calculator
Export to CSV
Growing Teams
Business
$149
per year · 30-day free trial · cancel anytime
15+ employees — built for growing businesses
Everything in Small Business
Multiple locations or departments
Custom branded report colors & logo
Cause & nonprofit tagging for CSR reporting
Team giving leaderboard
Priority support
30-day free trial on all plans. No credit card required. Founding members lock in their rate for life — price increases after launch.
I've spent my career at the intersection of business and community — helping companies build giving strategies that are real, measurable, and aligned with who they actually are.
What I've seen again and again: small business owners are the most generous people in any community. They give cash, time, products, and expertise — freely, consistently, and from the heart. And almost none of them have a clear picture of what that giving is actually worth.
Not because they don't care. Because no one built a tool for them. The existing platforms are built for corporate CSR departments with six-figure budgets and dedicated staff. You're a business owner. You need something that works in the time you have.
Count Your Good is that tool. Built for the salon, the restaurant, the five-person consulting firm, the independent bookstore — every business that gives back and deserves to know the value of what they do.
— Sue Hyatt
Ready to know your real giving number?
Join the waitlist and be among the first to use Count Your Good™. Early members lock in founding-rate pricing — forever.
30-day free trial · No credit card required · Founding member pricing locked in forever
